Pragmatic Play Expands Betsson Partnership

Pragmatic Play, a leading multi-product provider in the iGaming industry, has signed a deal with Betsson Group to supply the operator’s Swedish brand, Jalla Casino, with a branded Live Casino solution. This will allow Jalla Casino players to enjoy Pragmatic Play’s top Roulette games under the Jalla brand.

Advanced Chroma Technology

The deal is made possible through Pragmatic Play’s advanced Chroma technology, which supports bespoke customization and enables the creation of dedicated branded environments. This technology allows for players of jallacasino.se to experience the thrill of live Roulette games under the Jalla brand.

Expansion in Key Markets

The partnership between Pragmatic Play and Betsson Group now spans various brands across the world, with the Jalla deal in Sweden marking the company’s continued growth in key markets. Pragmatic Play has recently expanded its reach to Latin America, Switzerland, and Italy.

Leading Operator Consolidation

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her excitement about the deal and the company’s focus on consolidating partnerships with leading operators. She said, “Pragmatic Play is always looking to consolidate partnerships with leading operators. Our Chroma solution offers a unique, customizable product offering to online casinos, and we are thrilled to expand our Live Casino reach even further in Sweden with Betsson’s popular Jalla brand.”

Exciting Collaboration for Jalla Casino

Mattias Wennerkvist, Managing Director at Betsson Group Sweden, expressed his excitement about the collaboration, saying, “This is truly an exciting collaboration for Jalla, which continues to grow and take market share in Sweden. This joint effort with Pragmatic Play allows us to offer a unique branded solution to our customers, all rolled out swiftly, immediately giving us a strong, engaging range of Roulette games.”

Conclusion

In conclusion, the deal between Pragmatic Play and Betsson Group is a major milestone for both companies. The collaboration allows Jalla Casino players to enjoy Pragmatic Play’s top Roulette games under the Jalla brand and marks Pragmatic Play’s continued growth in key markets. With the advanced Chroma technology supporting bespoke customization, players are guaranteed a unique and personalized live casino experience.